Another great year for UltraPlay
December 23, 2021
2021 was a great year for UltraPlay. It was a year full of new challenges but huge opportunities and big achievements too. The hard work of the team and the long professional experience were rewarded with series of awards.
The team grabbed its second IGA Esports Betting Software of the Year Award and The WIG Diversity Awards in the Best Use of Technology category. Another great recognition for UltraPlay’s efforts was its first SBC Award Latinoamérica – Esports Supplier of the Year.
All these prizes are proof for the team’s efforts to make its eSports product even better.
And indeed, Ultraplay’s esports product is having a record-breaking year in terms of profitability due to strong trading results in Top tier tournaments played in League of Legends, Dota 2 and CSGO.
While focusing on product performance, the team has also managed to add a few new titles to its games portfolio which now involves Wild Rift, PUBG Mobile and Age of Empires IV.
Asian market is well known for its focus on mobile games and by adding Wild Rift and PUBG Mobile, Ultraplay is following the trend in the gaming industry. The initial player response is very encouraging both in terms of engagement and as an acquisition tool for new players.
Ultraplay’s focus for 2022 will now shift towards adding more game titles in its esports coverage portfolio but this time from game genres that betting industry has never looked into before.
Esports popularity will continue to grow in 2022. In Asia, eSports is deeply connected to people’s lifestyle and they spend a lot of their time playing games.
That’s one of the reasons why there is a great interest in UltraPlay’s eSports product.
This is a trend that expect to be kept in the following years.