Thursday March 9, 2023

ODDS Group at ICE 2023: Recap

ODDS Group, unifying four other brands, took part in ICE London 2023 as Headline Sponsor during the event’s 16th edition. UltraPlay, NFT Pay,, and, all part of ODDS Group, were showcased by their respective teams throughout the event.

ICE London 2023 is one of the biggest B2B gaming events held in Europe and the ODDS Group team is happy to have taken part in it. 

Similar to previous years, ICE London was held in the ExCel London Events Center, where gaming professionals from around the globe had the chance to connect with each other. The event welcomed more than 40 000 unique attendees, surpassing previous editions of ICE London by thousands. 

But ICE wasn’t the only treat awaiting the team’s arrival. It was preceded by the International Gaming Awards (IGA). ODDS Group took an award back home, which recognized UltraPlay as eSports Innovator of the year. Mario Ovcharov, CEO of UltraPlay, shared his thoughts on the award: 

“I would like to say “thank you” to our team, our partners, and our supporters. Going up on that stage, taking a hold of the award – it never gets old!”

Traditionally, the IGA are held a day before the main event, giving professionals an opportunity for networking as well as for them to take pride in their recent achievements, recognized by the allocated awards. 

The 16th edition of the IGA found itself once again at The Savoy Hotel, London. After a luxurious reception and a three-course dinner, it was time to announce this year’s winners in their respective categories.

ICE London 2023 was held from the 7th to the 9th of February, getting back on track after last year’s atypical dates in April. Once again, we took part as a Headline Sponsor. Visitors had to look for Odds Group in the eSports Arena, where they also had the opportunity to place their $0 bets on the ShEsports tournament that was taking place throughout the event. 

Peter Ivanov, Head of Trading, and Daniel Miller, Business Development Director, had the opportunity to present on stage. Peter shared his insights on user trends and profit margins, while Daniel touched upon the unlimited opportunities NFTs can offer to businesses worldwide.

The ODDS Group team wishes to thank ICE’s organizers, as well as its visitors – an event of this caliber could never be achieved without them.  


About UltraPlay:

UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports betting software and odds products to its customers.

Learn more about the company here:

Press contact:

Marina Marinova

PR Specialist

[email protected]

[email protected]


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