Lyubomira Petrova, directora del Departamento de Marketing de UltraPlay, cuenta en entrevista que los eSports han avanzado cuantitativamente en los meses recientes y serán la próxima generación de apuestas verticales de los apostadores. UltraPlay es una empresa de tecnología avanzada que fue fundada el año 2010 con el objetivo de ofrecer un enfoque innovador a la […]

UltraPlay’s CMO Lyubomira Petrova talks to Asia Gaming Brief What are your plans for Asia this year and has the coronavirus had a major impact on your projects? UltraPlay has a solid positioning on the Asian market and has built a strong business network of iGaming partners in the region. We would like to express […]

Lyubomira Petrova, CMO at UltraPlay answers to 5 Star Media questions on eSports and its grow in terms of betting. Do eSports and betting work well together? Esports has grown as an entertainment phenomenon recording around 400 million eSports enthusiasts and occasional viewers around the world. League of Legends World Championship last year had attracted […]

Lyubomira Petrova looks at the trends and behaviours among millenials and suggests how best to engage this lucrative demographic.   Considered as a key demographic holding great potential for the gambling industry, the presence of millennials in marketing tactical plans on how to reach, engage and retain them is more evident and significant than ever […]

Lyubomira Petrova looks to the future of the igaming industry and considers how new technologies will shape the way we view online gambling The gambling industry has come a long way, from land-based operations to the introduction of online betting two decades ago, and the expanded ways users can now enjoy gambling from different devices […]