As the gaming community gets to grips with the fallout from the pandemic, PETER IVANOV looks back on a momentous year for esports. He considers how the vertical has benefited from the absence of live sports and asks where it is heading next. It’s fair to say that 2020 won’t be looked back on fondly in […]

UltraPlay has been providing betting solutions to the gaming industry since its foundation in 2010. The company specializes in sports and esports, live betting, white-label, online casino, and blockchain technology. UltraPlay first launched its hybrid esports live betting model, ODDS.GG, in 2018. As head of esports and sports trading at UltraPlay, Peter Ivanov is therefore […]

With the interest around esports showing no sign of abating, Peter Ivanov discusses how the vertical can be evolved for igaming operators Peter Ivanov, Head of Trading at UltraPlay, shares his view on the current and future stage of betting on eSports, what’s been achieved so far and what is next for it.  A few […]

Peter Ivanov, Head of eSports at UltraPlay, spoke to attendees at AffiliateCon Sofia about how they can capitalise on the $6bn market in eSports.     eSports betting has been around for about ten years, but in the last three or four years the market has really grown and it is being dubbed as the […]

The Downtown Grand in Las Vegas turned some heads back in 2017 when they announced they would be holding a viewing party for the League of Legends World Championships final. The weight of this declaration was in the Downtown Grand’s offering of live, legalised wagers of esports, a first for the US. The function prompted the question of live […]

It’s important to remember when looking at esports as a whole that it’s just an umbrella term. Under the sports term there’s cricket, rugby, football and a plethora of other disciplines and each will have unique and independent betting markets. The same applies, too, for esports. Dota 2, Counter-Strike: Global Offensive and League of Legends […]