Lyubomira Petrova looks at the trends and behaviours among millenials and suggests how best to engage this lucrative demographic.   Considered as a key demographic holding great potential for the gambling industry, the presence of millennials in marketing tactical plans on how to reach, engage and retain them is more evident and significant than ever […]

Interview with Mario Ovcharov, CEO at UltraPlay     First, we would like to read a few words about yourself. Our readers love to hear top-class professionals describing themselves. Mario Ovcharov: I have been involved in the online gambling industry for over 5 years delivering innovative betting products and contributing to UltraPlay’s firm positioning on the […]

UltraPlay had an extremely successful ICE London 2019! Watch the video to check out the highlights and feel the vibe of one of the biggest industry gatherings.     We remind you that at ICE London 2019 we exclusively presented: ➡️ The innovative eSports front-end, part of our advanced betting software. ➡️ The two eSports […]