UltraPlay - multi-awarded advanced betting solutions provider

New Wave Of Online

Assembled by a team of iGaming professionals with vast experience in gambling products development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior software and odds products to its customers.

Innovation

New ideas for better solutions

Security

Mitigating risks and threats

Expertise

Specialized knowledge and skills

INHOUSE

SPORTSBETTING SOLUTION

Our bespoke sportsbook, created and operated by industry professionals for more than 10 years. Extensive coverage and control.

100+ SPORTS 70 000+ LIVE EVENTS EACH MONTH 3000+ BETTING MARKETS

ТURNKEY

Platform

Remain in control and leave maintenance to us. Trusted by the leading online operators worldwide.

#1 CRYPTO GATEWAY 50+ IGAMING BRANDS 13+ YEARS OF EXPERIENCE

CASINO

SOLUTION

Drive engagement and retention rates through the roof. Take advantage of our extensive portfolio of providers.

MORE THAN 10000 SLOT GAMES FROM 70 LEADING SLOTS PROVIDERS

ESPORTS

BETTING SOLUTION

A revolutionary eSports product that will provide your sportsbook with unprecedented number of games, pre-match and live market odds. Recognized worldwide with over 30 awards.

34+ GAMES 6000+ PRE-MATCH EVENTS 5500+ LIVE EVENTS 200+ MARKETS

WHITE

LABEL

Fast and secure deployment. Seamlessly tailored to fit your brand image. Focus on your user's experience while we take care of everything else.

TAKE ADVANTAGE OF OUR STRENGTH

SPORTSBOOK

BETTING API

A seamless addition to your website, optimized for flexibility and customization. Integrate to your platform, and have it hosted and managed by our team of industry proven professionals.

RESPONSIVE AND EASILY CUSTOMIZABLE

Payments

Easily manage your users' payments. Offering all type of payments and currencies. Skyrocket your productivity and profits with little to no effort.

Anything from fiat to crypto betting

AFFILIATE

PLATFORM

A comprehensive set of tracking, reporting, and commission management all in one place. All for a fraction of the market price.

EQUIP YOUR BUSINESS WITH OUR TAILORED SOLUTION

KYC

& RISK

Remain compliant with local and global regulations. Have a peace of mind knowing we will counter any risky players.

CHOOSE RESPONSIBLE GAMING

Our partners and clients

70+

GAMING PROVIDERS

PAYMENT PROVIDERS

licenses and certifications

30+

WINNING AWARDS

UltraPlay is one of the most interesting aggregators of content on the market at the moment. Their dedicated eSports focus opens up a whole new audience for us at Habanero, allowing us to showcase our games in front of many new players. Their geographical reach also fits our own ambitious plans to expand. We are looking forward to partnering with them and exploring new business opportunities together.

I have been working with UltraPlay for the last 3 years. I am amazed by the professionalism and dedication to quality. In light of the eSports market growing, I would like to stress that UltraPlay manages to be at the forefront of all the events happening in the space. I am proud to be a part of this partnership. - Max Krupyshev CEO of CoinsPaid

UltraPlay’s early adoption of Bitcoin plays a vital role in our partnership as we share the same passion for cryptocurrencies and betting with them. Allowing users to wager with different altcoins gives us a great advantage in the very competitive market. UltraPlay’s all-in-one solution is backed by complex data they are operating with on a daily basis as well as cutting-edge technology and years of experience on the market.

WINBET is a brand that has always tried to offer the very best and diverse content to its clients. In adding eSports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our “brand way”. In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership. - Tsvetin Yordanov, WINBET’s CEO

UltraPlay is an experienced eSports-oriented and crypto-friendly iGaming solutions company. Gamblerspost is a proud partner of this multi-awarded leader in the European gambling market.

Over the last six months eSports has come into the fore as a major revenue driver in the industry and a key tool for attracting new demographics. Integrating UltraPlay’s world-class eSports product will enhance the variety of content we offer our operator partners and meet demands for new and engaging betting options. - Bobby Longhurst, Pronet Gaming CCO

AffPapa praises the presence and high-quality product mentality of UltraPlay. With their up-to-date solutions and innovative approach to the industry they've built a strong army of loyal customers. We value partnerships with such companies and are more than confident that this cooperation will bring decent value to both of us.

Award-Winning

eSports Innovator of the Year

2023

eSports Betting Supplier&eSports Company

2022

Best Esports Provider in the Baltics

2022

Best use of Technology

2021

eSports betting software of the year

2021

eSports supplier of the year

2021

Best Esports Provider in the Nordics

2020

eSports betting supplier

2020

ICE landmark awards

2020

Best eSports betting software

2020

eSports betting supplier

2019

Best overall eSports service provider

2019

Best overall eSports service provider

2019

Best Esports Provider in the Baltics

2019

Best eSports betting solutions provider

2019

Best B2B digital product solution

2018

Innovative product

2018

News & Events

Tuesday September 12, 2023

eSports UltraPlay

Revolutionizing eSports Engagement: UltraPlay’s eSports Feed Solution

Both enthusiasts and business professionals must keep on top of the game in the
constantly changing world of eSports. Our solution ensures that fans and industry stakeholders never miss a moment of the
action with real-tie statistics and unrivaled presicion.

Tuesday May 23, 2023

Events News Partnership

UltraPlay and ELITBET: Redefining online and land-based casinos

The gaming industry is abuzz with excitement as UltraPlay, part of ODDS Group, and ELITBET join hands to create an unparalleled gaming experience. With a licensed jurisdiction operation in Bulgaria and more than 100 licensed gaming halls, this partnership aims to redefine online and land-based casinos. Combining cutting-edge technology, top-tier providers, and an award-winning sports […]

Tuesday May 2, 2023

News Partnership

UltraPlay Expands Reach in Latin American and Southeast Asian Markets with Solisbet and Betador Deals

UltraPlay, a leading iGaming software provider and part of ODDS Group, recently announced two new partnerships with Solisbet and Betador. The move is set to strengthen their position in the Latin American and Southeast Asian markets, demonstrating their commitment to expanding their global reach. Mario Ovcharov, CEO of UltraPlay, expressed his excitement about the partnership, […]

Thursday March 9, 2023

ODDS Group at ICE 2023: Recap

ODDS Group, unifying four other brands, took part in ICE London 2023 as Headline Sponsor during the event’s 16th edition. UltraPlay, NFT Pay, Odds.gg, and Galaxy.bet, all part of ODDS Group, were showcased by their respective teams throughout the event. ICE London 2023 is one of the biggest B2B gaming events held in Europe and […]

Monday March 6, 2023

News Partnership UltraPlay

UltraPlay announces partnership with Revoada and Apolo Bet

UltraPlay, part of ODDS Group, struck a deal with online operators Revoada and Apolo Bet, expanding its reach to South America and its gaming audience. The agreement was signed at the end of 2022. Commenting on the agreement, Mario Ovcharov, CEO of UltraPlay, said, “It’s our mission to provide our partners with the best possible […]

Friday January 20, 2023

ODDS GROUP is back to ICE London ’23 as Headline Sponsor

Kickstarting the year, ODDS GROUP is happy to share that we’ll be exhibiting at ICE London 2023. Working towards our mission to empower our customers, ODDS GROUP unifies four global brands – UltraPlay, ODDS.GG, Galaxy.bet, and NFTpay. Distinguished as a multi-awarded betting provider, UltraPlay offers a turn-key sports and eSports betting platform, whereas ODDS.GG is […]

Our Team