New Wave Of Online

Assembled by a team of iGaming professionals with vast experience in gambling products development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior software and odds products to its customers.


New ideas for better solutions


Mitigating risks and threats


Specialized knowledge and skills

Our bespoke sportsbook, created and operated by industry professionals for more than 10 years. Extensive coverage and control.
iFrame Integration
Transform your iGaming platform with UltraPlay's Esports integration. Choose our Esports API seamless, revenue-boosting gaming experience. Elevate your business with UltraPlay today.
Remain in control and leave maintenance to us. Trusted by the leading online operators worldwide.
iFrame Integration
A seamless addition to your website, optimized for flexibility and customization. All you need for launching your business online.
Easily manage your users' payments. Offering all type of payments and currencies. Skyrocket your productivity and profits with little to no effort.
A comprehensive set of tracking, reporting, and commission management all in one place. All for a fraction of the market price.
Remain compliant with local and global regulations. Have a peace of mind knowing we will counter fraud and risky players.

Our partners and clients

Our partners and clients

UltraPlay is one of the most interesting aggregators of content on the market at the moment. Their dedicated eSports focus opens up a whole new audience for us at Habanero, allowing us to showcase our games in front of many new players. Their geographical reach also fits our own ambitious plans to expand. We are looking forward to partnering with them and exploring new business opportunities together.

I have been working with UltraPlay for the last 3 years. I am amazed by the professionalism and dedication to quality. In light of the eSports market growing, I would like to stress that UltraPlay manages to be at the forefront of all the events happening in the space. I am proud to be a part of this partnership. - Max Krupyshev CEO of CoinsPaid

UltraPlay’s early adoption of Bitcoin plays a vital role in our partnership as we share the same passion for cryptocurrencies and betting with them. Allowing users to wager with different altcoins gives us a great advantage in the very competitive market. UltraPlay’s all-in-one solution is backed by complex data they are operating with on a daily basis as well as cutting-edge technology and years of experience on the market.

WINBET is a brand that has always tried to offer the very best and diverse content to its clients. In adding eSports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our “brand way”. In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership. - Tsvetin Yordanov, WINBET’s CEO

UltraPlay is an experienced eSports-oriented and crypto-friendly iGaming solutions company. Gamblerspost is a proud partner of this multi-awarded leader in the European gambling market.

Over the last six months eSports has come into the fore as a major revenue driver in the industry and a key tool for attracting new demographics. Integrating UltraPlay’s world-class eSports product will enhance the variety of content we offer our operator partners and meet demands for new and engaging betting options. - Bobby Longhurst, Pronet Gaming CCO

AffPapa praises the presence and high-quality product mentality of UltraPlay. With their up-to-date solutions and innovative approach to the industry they've built a strong army of loyal customers. We value partnerships with such companies and are more than confident that this cooperation will bring decent value to both of us.

We have been pleased to collaborate with UltraPlay’s team. They are proactive, and efficient, making the deployment process a breeze. They tailored the product specifically to what we needed which helped us gain an even greater competitive edge. The transition was seamless and we’re already seeing improvement in user retention and engagement.

UltraPlay has played a pivotal role in the development of SolisBet and our products. Their team is committed to fast and precise launching, and they were always available in case we encountered any issues. We’ve been working with them for a while now and have not been let down once!

Through UltraPlay’s wide variety of iGaming solutions, as well as their expertise, we’ve been able to position Betador as a leading operator in the industry. They took over all of the tedious processes and just let us do what we do best. Strongly recommend.

As a long-standing land-based casino, ELITBET was looking to entrust our online platform to an experienced provider who would allow us to tailor it according to the Bulgarian market. We’re extremely happy with how we’ve worked together - anything from launching to support to communication went smoothly.

Our Advantages

Our Advantages

In an industry that's as dynamic and competitive as ours, standing out is about more than just being different; it's about being pioneering, innovative, trustworthy, and reliable. Here's how we distinguish ourselves in the market:
Pioneers in the Industry:
We pride ourselves on being trailblazers, having been the first to explore the esport and crypto casino market. With over a decade of experience under our belt, our longevity and foresight have positioned us at the forefront of these emerging sectors, demonstrating our commitment to innovation and our ability to anticipate market trends.
Innovation at Its Finest:
Our dedication to innovation is unwavering. We continually invest in our products and services to ensure they not only meet but exceed industry standards and expectations. By staying abreast of how the industry evolves, we're able to offer cutting-edge solutions that keep us, and our clients, ahead of the curve.
The caliber of our partnerships speaks volumes about our credibility in the market. Our portfolio is comprised of esteemed partners who have placed their trust in us, highlighting our reputation as a reliable and esteemed player in the industry. This level of trust is something we value deeply and strive to uphold in every aspect of our business.
Reliability and Support:
We understand the importance of reliable support in maintaining and growing a successful business. That's why we offer round-the-clock support to ensure that our clients are never left in the lurch. Our team of experts is always on hand to provide assistance, backed by years of experience and a deep understanding of the industry.



SiGMA Americas Award


International Gaming Awards

2024, 2023, 2022, 2021, 2020

Baltic and Scandinavian Gaming Awards

2022, 2020, 2019

BEGE Expo Awards

2023, 2022, 2019, 2018

Starlet Awards

2020, 2019, 2018

SBC Latino America


WIG Diversity Awards


EGR B2B Awards

2020, 2019

ICE London Awards


Southern European Gaming Awards


CEEG Awards

2019, 2018

Global Tech Summit Technology Awards

2019, 2018

G2E Asia Awards


Our Team

Our Team

Mario Ovcharov


[email protected]

Peter Ivanov

Head of Trading

Viktoria Dinkova

B2B Sales Specialist

Borislav Borisov

Head of HR

[email protected]

Marina Marinova

PR Specialist

[email protected]

Constantine Papadopoulos


Eleni Angelopoulos

Front End Lead

Nikolaos Dimitriou

QA Automation Specialist

Ioannis Georgiou

Head of Compliance

Sophia Argyros


News & Events

News & Events

Wednesday July 17, 2024

UEFA Euro 2024: Insights from UltraPlay

Discover how UEFA Euro 2024 is setting new benchmarks in the iGaming industry with unprecedented profitability and fan engagement. Learn why mobile betting and combo wagers are reshaping the landscape, and uncover the secrets behind high-margin matches that captivate millions.

Monday June 24, 2024

The Player Experience Reimagined: UltraPlay x ELITBET

UltraPlay’s comprehensive suite of solutions goes beyond just gamification. Our dynamic challenges, personalized achievements, and data-driven CRM system allows ELITBET to tailor marketing campaigns and optimize bonus structures for maximum impact.

Monday May 13, 2024

UltraPlay shortlisted as “White Label Partner”

UltraPlay, a leading provider of innovative iGaming solutions, proudly announces being shortlisted for the esteemed EGR B2B Awards 2024 in the ‘White Label Partner’ category.

Monday March 25, 2024

How to obtain a gambling license

Learn why it’s crucial for building trust, partnering with providers, and establishing your casino’s financial infrastructure. Explore the process, from researching jurisdictions to navigating legal requirements, and find the perfect fit for your business.

Monday March 25, 2024

What do you need to know when starting an online casino?

Embark on the journey of opening your very own online casino with our comprehensive guide! From navigating the legal intricacies to choosing the right software provider and conducting thorough market research, we’ve got you covered.

Saturday March 23, 2024

UltraPlay Shortlisted as Best Esports Service Provider 

UltraPlay has been recognized as a leading force in the Esports services industry, earning a spot on the shortlist for Best Esports Service Provider at the prestigious GamingTECH Central and Eastern Europe (CEE) Awards. This nomination is a testament to UltraPlay’s innovative approach and unwavering dedication to enhancing the Esports betting experience.