Who we are
UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology. Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers.
Vision
With UltraPlay’s leadership position offering unrivaled eSports betting and crypto solutions, we aim to become the world’s leading turn-key iGaming provider.
Mission
Driven by our strong will to win, we aim to deliver highest quality products and services that create excitement, and allow people all around the world to feel the next level of gaming experience.
- Innovation
- Creativity
- Flexibility
- Dedication
- Tech-savvy
- Crypto passion
What sets us apart?
- Q uality
- O wnership
- O penness
- L earning
Values
Meet the team
Timeline
2010
Established
2011
Sports Betting
Launched Sports Betting Platform
2012
Bitcoin Casino
Launched one of the first Bitcoin casinos
2013
Sports Betting 2.0
Second Generation Sports Betting Platform
2014
Live Betting
First to offer live betting on eSports
2016
Asian market
Successfully entered the Asian gaming market
2017
ODDS.GG
eSports betting solution expansion
2018
Esports
Launched Hybrid eSports live betting model
2019
Awards
11 times award-winning eSports B2B supplier
2020
ICE London 2020
Received the ICE Landmark Award for 10 years on the market.
2021
IGA 2021
Received IGA Esports Betting Software Award for a 2nd time in a row
Blvd Bulgaria 98, ent. D, floor 10, 1404 Sofia
+359 899 126 125
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