Who we are
Who we are
UltraPlay is a multi - awarded betting provider operating in the iGaming industry.
![](https://ultraplay.co/wp-content/themes/ultraplay2/assets/img/aboutus/Ultraplay element.png)
Pioneer in the eSports betting industry
UltraPlay is a pioneer in the eSports betting industry, being one of the first to explore and revolutionize the market. Its success is a product of the company’s dedication to delivering high-quality software products and odds services to its partners. Its team of iGaming professionals has vast experience in betting product development, operations, eSports, and marketing.
![](https://ultraplay.co/wp-content/themes/ultraplay2/assets/img/aboutus/Ultraplay element.png)
Founded in 2010
It was founded in 2010 and has since offered a turnkey platform solution to operators worldwide. UltraPlay has a comprehensive service portfolio offering sports and eSports betting, live betting, white label, online casino, and blockchain technology.
Timeline
Timeline
![](https://ultraplay.co/wp-content/themes/ultraplay2/assets/img/aboutus/line.png)
![](https://ultraplay.co/wp-content/themes/ultraplay2/assets/img/aboutus/line.png)
![](https://ultraplay.co/wp-content/uploads/2023/10/1-4.png)
2010
Established
![](https://ultraplay.co/wp-content/uploads/2023/10/2-4.png)
2011
Launched sports Betting Platform
![](https://ultraplay.co/wp-content/uploads/2023/10/3-4.png)
2012
Launched one of the first Bitcoin casinos
![](https://ultraplay.co/wp-content/uploads/2023/10/4.png)
2013
Second Generation Sports Betting Platform
![](https://ultraplay.co/wp-content/uploads/2023/10/5.png)
2014
First to offer live betting on eSports
![](https://ultraplay.co/wp-content/uploads/2023/10/6.png)
2016
Successfully entered the Asian gaming market
![](https://ultraplay.co/wp-content/uploads/2023/10/7.png)
2017
ODDS.GG eSports Betting Solution Expansion
![](https://ultraplay.co/wp-content/uploads/2023/10/8.png)
2018
Launched Hybrid eSports live betting model
![](https://ultraplay.co/wp-content/uploads/2023/10/9.png)
2019
11 times award-winning eSports B2B supplier
![](https://ultraplay.co/wp-content/uploads/2023/10/10.png)
2020
Received the ICE Landmark Award for 10 years in market
![](https://ultraplay.co/wp-content/uploads/2023/10/11.png)
2021
Received IGA eSports Betting Software Award for a 2nd time in a row
![](https://ultraplay.co/wp-content/uploads/2023/10/12.png)
2022
Became part of ODDS Group
![](https://ultraplay.co/wp-content/uploads/2023/10/13.png)
2023
Entered the LatAm Market.
What we stand for
What we stand for
Collaboration and teamwork
Today, UltraPlay boasts a team of more than 100 employees, all of whom are committed to the company's core values of being smart, cool, kind, and responsible. We strive to create an environment that values different opinions and treats everyone equally. By doing this, we’ve been nurturing a sense of collaboration and teamwork - the essence of our business.
Welcoming atmosphere
UltraPlay has managed to maintain a friendly, welcoming atmosphere in our office in Sofia, Bulgaria. Our company values the well-being and happiness of our employees and has created a workplace culture that fosters positivity, collaboration, and a sense of community.
Creativity
We value creativity and encourage all #ultraplayers to think outside the box and tackle problems with unconventional solutions. At UltraPlay, we stand by the pioneer mindset as it was the very thing that brought us to a leading position in the iGaming industry.
Award-Winning
Award-Winning
![](https://ultraplay.co/wp-content/uploads/2023/10/SiGMA-award.png)
SiGMA Americas Award
2023
![](https://ultraplay.co/wp-content/uploads/2023/10/10.-Best-eSports-betting-software-2020.png)
International Gaming Awards
2024, 2023, 2022, 2021, 2020
![](https://ultraplay.co/wp-content/uploads/2023/10/14.-Best-Esports-Provider-in-the-Baltics-2019.png)
Baltic and Scandinavian Gaming Awards
2022, 2020, 2019
![](https://ultraplay.co/wp-content/uploads/2023/10/BEGE.png)
BEGE Expo Awards
2023, 2022, 2019, 2018
![](https://ultraplay.co/wp-content/uploads/2023/10/6.-eSports-supplier-of-the-year-2021.png)
Starlet Awards
2020, 2019, 2018
![](https://ultraplay.co/wp-content/uploads/2023/10/SBC-Latin.png)
SBC Latino America
2021
![](https://ultraplay.co/wp-content/uploads/2023/10/4.-Best-use-of-Technology-2021.png)
WIG Diversity Awards
2021
![](https://ultraplay.co/wp-content/uploads/2023/10/11.-eSports-betting-supplier-2019.png)
EGR B2B Awards
2020, 2019
![](https://ultraplay.co/wp-content/uploads/2023/10/9.-ICE-landmark-awards-2020.png)
ICE London Awards
2020
![](https://ultraplay.co/wp-content/uploads/2023/10/12.-Best-overall-eSports-service-provider-2019.png)
Southern European Gaming Awards
2019
![](https://ultraplay.co/wp-content/uploads/2023/10/13.-Best-overall-eSports-service-provider-2019.png)
CEEG Awards
2019, 2018
![](https://ultraplay.co/wp-content/uploads/2023/10/17.-Innovative-product-2018.png)
Global Tech Summit Technology Awards
2019, 2018
![](https://ultraplay.co/wp-content/uploads/2023/10/16.-Best-B2B-digital-product-solution-2018.png)
G2E Asia Awards
2018