Who we are

Who we are

UltraPlay is a multi - awarded betting provider operating in the iGaming industry.

Pioneer in the eSports betting industry

UltraPlay is a pioneer in the eSports betting industry, being one of the first to explore and revolutionize the market. Its success is a product of the company’s dedication to delivering high-quality software products and odds services to its partners. Its team of iGaming professionals has vast experience in betting product development, operations, eSports, and marketing.

Founded in 2010

It was founded in 2010 and has since offered a turnkey platform solution to operators worldwide. UltraPlay has a comprehensive service portfolio offering sports and eSports betting, live betting, white label, online casino, and blockchain technology.

Timeline

Timeline

2010

Established

2011

Launched sports Betting Platform

2012

Launched one of the first Bitcoin casinos

2013

Second Generation Sports Betting Platform

2014

First to offer live betting on eSports

2016

Successfully entered the Asian gaming market

2017

ODDS.GG eSports Betting Solution Expansion

2018

Launched Hybrid eSports live betting model

2019

11 times award-winning eSports B2B supplier

2020

Received the ICE Landmark Award for 10 years in market

2021

Received IGA eSports Betting Software Award for a 2nd time in a row

2022

Became part of ODDS Group

2023

Entered the LatAm Market.

What we stand for

What we stand for

Collaboration and teamwork

Today, UltraPlay boasts a team of more than 100 employees, all of whom are committed to the company's core values of being smart, cool, kind, and responsible. We strive to create an environment that values different opinions and treats everyone equally. By doing this, we’ve been nurturing a sense of collaboration and teamwork - the essence of our business.

Welcoming atmosphere

UltraPlay has managed to maintain a friendly, welcoming atmosphere in our office in Sofia, Bulgaria. Our company values the well-being and happiness of our employees and has created a workplace culture that fosters positivity, collaboration, and a sense of community.

Creativity

We value creativity and encourage all #ultraplayers to think outside the box and tackle problems with unconventional solutions. At UltraPlay, we stand by the pioneer mindset as it was the very thing that brought us to a leading position in the iGaming industry.

Award-Winning

Award-Winning

eSports Innovator of the Year

2023

eSports Betting Supplier&eSports Company

2022

Best Esports Provider in the Baltics

2022

Best use of Technology

2021

eSports betting software of the year

2021

eSports supplier of the year

2021

Best Esports Provider in the Nordics

2020

eSports betting supplier

2020

ICE landmark awards

2020

Best eSports betting software

2020

eSports betting supplier

2019

Best overall eSports service provider

2019

Best overall eSports service provider

2019

Best Esports Provider in the Baltics

2019

Best eSports betting solutions provider

2019

Best B2B digital product solution

2018

Innovative product

2018