Who we are
Who we are
UltraPlay is a multi - awarded betting provider operating in the iGaming industry.
Pioneer in the eSports betting industry
UltraPlay is a pioneer in the eSports betting industry, being one of the first to explore and revolutionize the market. Its success is a product of the company’s dedication to delivering high-quality software products and odds services to its partners. Its team of iGaming professionals has vast experience in betting product development, operations, eSports, and marketing.
Founded in 2010
It was founded in 2010 and has since offered a turnkey platform solution to operators worldwide. UltraPlay has a comprehensive service portfolio offering sports and eSports betting, live betting, white label, online casino, and blockchain technology.
Timeline
Timeline
2010
Established
2011
Launched sports Betting Platform
2012
Launched one of the first Bitcoin casinos
2013
Second Generation Sports Betting Platform
2014
First to offer live betting on Esports
2016
Successfully entered the Asian gaming market
2017
ODDS.GG Esports Betting Solution Expansion
2018
Launched Hybrid Esports live betting model
2019
11 times award-winning Esports B2B supplier
2020
Received the ICE Landmark Award for 10 years in market
2021
Received IGA Esports Betting Software Award for a 2nd time in a row
2022
Became part of ODDS Group
2023
Entered the LatAm Market.
What we stand for
What we stand for
Collaboration and teamwork
Today, UltraPlay boasts a team of more than 100 employees, all of whom are committed to the company's core values of being smart, cool, kind, and responsible. We strive to create an environment that values different opinions and treats everyone equally. By doing this, we’ve been nurturing a sense of collaboration and teamwork - the essence of our business.
Welcoming atmosphere
UltraPlay has managed to maintain a friendly, welcoming atmosphere in our office in Sofia, Bulgaria. Our company values the well-being and happiness of our employees and has created a workplace culture that fosters positivity, collaboration, and a sense of community.
Creativity
We value creativity and encourage all #ultraplayers to think outside the box and tackle problems with unconventional solutions. At UltraPlay, we stand by the pioneer mindset as it was the very thing that brought us to a leading position in the iGaming industry.
Award-Winning
Award-Winning
SiGMA Americas Award
2023
International Gaming Awards
2024, 2023, 2022, 2021, 2020
Baltic and Scandinavian Gaming Awards
2022, 2020, 2019
BEGE Expo Awards
2023, 2022, 2019, 2018
Starlet Awards
2020, 2019, 2018
SBC Latino America
2021
WIG Diversity Awards
2021
EGR B2B Awards
2020, 2019
ICE London Awards
2020
Southern European Gaming Awards
2019
CEEG Awards
2019, 2018
Global Tech Summit Technology Awards
2019, 2018
G2E Asia Awards
2018