Who we are
Who we are
UltraPlay is a multi - awarded betting provider operating in the iGaming industry.

Pioneer in the eSports betting industry
UltraPlay is a pioneer in the eSports betting industry, being one of the first to explore and revolutionize the market. Its success is a product of the company’s dedication to delivering high-quality software products and odds services to its partners. Its team of iGaming professionals has vast experience in betting product development, operations, eSports, and marketing.

Founded in 2010
It was founded in 2010 and has since offered a turnkey platform solution to operators worldwide. UltraPlay has a comprehensive service portfolio offering sports and eSports betting, live betting, white label, online casino, and blockchain technology.
Timeline
Timeline



2010
Established

2011
Launched sports Betting Platform

2012
Launched one of the first Bitcoin casinos

2013
Second Generation Sports Betting Platform

2014
First to offer live betting on eSports

2016
Successfully entered the Asian gaming market

2017
ODDS.GG eSports Betting Solution Expansion

2018
Launched Hybrid eSports live betting model

2019
11 times award-winning eSports B2B supplier

2020
Received the ICE Landmark Award for 10 years in market

2021
Received IGA eSports Betting Software Award for a 2nd time in a row

2022
Became part of ODDS Group

2023
Entered the LatAm Market.
What we stand for
What we stand for
Collaboration and teamwork
Today, UltraPlay boasts a team of more than 100 employees, all of whom are committed to the company's core values of being smart, cool, kind, and responsible. We strive to create an environment that values different opinions and treats everyone equally. By doing this, we’ve been nurturing a sense of collaboration and teamwork - the essence of our business.
Welcoming atmosphere
UltraPlay has managed to maintain a friendly, welcoming atmosphere in our office in Sofia, Bulgaria. Our company values the well-being and happiness of our employees and has created a workplace culture that fosters positivity, collaboration, and a sense of community.
Creativity
We value creativity and encourage all #ultraplayers to think outside the box and tackle problems with unconventional solutions. At UltraPlay, we stand by the pioneer mindset as it was the very thing that brought us to a leading position in the iGaming industry.
Award-Winning
Award-Winning

eSports Innovator of the Year
2023

eSports Betting Supplier&eSports Company
2022

Best Esports Provider in the Baltics
2022

Best use of Technology
2021

eSports betting software of the year
2021

eSports supplier of the year
2021

Best Esports Provider in the Nordics
2020

eSports betting supplier
2020

ICE landmark awards
2020

Best eSports betting software
2020

eSports betting supplier
2019

Best overall eSports service provider
2019

Best overall eSports service provider
2019

Best Esports Provider in the Baltics
2019

Best eSports betting solutions provider
2019

Best B2B digital product solution
2018

Innovative product
2018