UltraPlay’s Esports Head Trader, Dragomir Ivanov, discusses the need for esports suppliers to continually innovate their offering Esports has grown as an entertainment phenomenon, with around 400 million enthusiasts and occasional viewers around the world. The 2018 League of Legends World Championship attracted more than 74 million viewers. Meanwhile, The International 2019, the annual Dota […]

In order to move forward, learning best practices from around the world and from other industries can be decisive. This time we look at Esports and have Ultraplay and its CEO, Mario Ovcharov took the time to share their insights and best practices. In his interview Mario underlines how fast growing the esports industry is – as fastest growing industry in […]

Dragomir Ivanov, eSports Head Trader at UltraPlay, emphasized on How to engage with eSports bettors during his presentation at AffiliateCon Sofia ’19. What is eSports and who is betting on it, how important is extensive coverage, live betting on eSports, the relation between different

Presented by Dragomir Ivanov, eSports Head Trader at UltraPlay, during AffiliateCon’, Sofia ’19.

Lyubomira Petrova looks at the trends and behaviours among millenials and suggests how best to engage this lucrative demographic.   Considered as a key demographic holding great potential for the gambling industry, the presence of millennials in marketing tactical plans on how to reach, engage and retain them is more evident and significant than ever […]

Interview with Mario Ovcharov, CEO at UltraPlay     First, we would like to read a few words about yourself. Our readers love to hear top-class professionals describing themselves. Mario Ovcharov: I have been involved in the online gambling industry for over 5 years delivering innovative betting products and contributing to UltraPlay’s firm positioning on the […]

UltraPlay had an extremely successful ICE London 2019! Watch the video to check out the highlights and feel the vibe of one of the biggest industry gatherings.     We remind you that at ICE London 2019 we exclusively presented: ➡️ The innovative eSports front-end, part of our advanced betting software. ➡️ The two eSports […]

In 2018 UltraPlay attended the SiGMA exhibition for the first time. See what are the impressions of our CEO, Mario Ovcharov.

Lyubomira Petrova looks to the future of the igaming industry and considers how new technologies will shape the way we view online gambling The gambling industry has come a long way, from land-based operations to the introduction of online betting two decades ago, and the expanded ways users can now enjoy gambling from different devices […]

🎬P R E S E N T I N G🎬 UltraPlay: The art of advanced betting solutions UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions focused on sports and eSports betting, live betting, white label, […]