UltraPlay has been providing betting solutions to the gaming industry since its foundation in 2010. The company specializes in sports and esports, live betting, white-label, online casino, and blockchain technology. UltraPlay first launched its hybrid esports live betting model, ODDS.GG, in 2018. As head of esports and sports trading at UltraPlay, Peter Ivanov is therefore […]

Lyubomira Petrova, directora del Departamento de Marketing de UltraPlay, cuenta en entrevista que los eSports han avanzado cuantitativamente en los meses recientes y serán la próxima generación de apuestas verticales de los apostadores. UltraPlay es una empresa de tecnología avanzada que fue fundada el año 2010 con el objetivo de ofrecer un enfoque innovador a la […]

UltraPlay’s CMO Lyubomira Petrova talks to Asia Gaming Brief What are your plans for Asia this year and has the coronavirus had a major impact on your projects? UltraPlay has a solid positioning on the Asian market and has built a strong business network of iGaming partners in the region. We would like to express […]

Esports is a multi-billion dollar industry in which professional athletes compete against one another, just like in any other sport, says UltraPlay chief executive Mario Ovcharov. It’s about time the betting industry wakes up to its potential Few are better placed to comment on the burgeoning esports market than UltraPlay chief executive Mario Ovcharov, considering […]

Mario Ovcharov takes a big-picture overview of technology and innovation in the iGaming sector. One of the main reasons that the gambling industry keeps expanding with every passing year is its willingness to move with both new technologies and regulations. This manifests itself in numerous ways, such as the fact that gambling companies were among […]

Watch our latest video presenting UltraPlay’s 10 years on the iGaming market and the company’s winning turn-key advanced betting solutions. UltraPlay is attending ICE London 2020, 4-6 February, at booth S2-245 to present its latest product developments and innovative solutions to all of the online operators, sportsbooks, and iGaming companies ready to be part of […]

Mario Ovcharov, CEO of UltraPlay. Mario Ovcharov is an online gaming executive delivering innovative betting products to the iGaming industry. Firmly positioning UltraPlay on the global gaming market as the leading esports odds and platform provider and consolidating the company’s 10 years of experience as a turn-key betting supplier. This year UltraPlay celebrates its 10-year […]

Mario Ovcharov Chief Executive Officer of UltraPlay was invited to speak at the SiGMA Conference 2019 about Streaming Services, Live Betting, and Games. See what he has to say on the matter by looking at this video. This video is a part of the SiGMA 2019 conference and it is originally uploaded by SiGMA.

It’s been a fantastic SiGMA, iGaming conference and exhibition for UltraPlay and BUFF.bet! We shared great moments with all of you who met us at our booth and during the networking events in Malta. Now, we are excited about the upcoming partnerships and projects. Let’s meet at ICE London 2020 to discuss more about our […]

With the interest around esports showing no sign of abating, Peter Ivanov discusses how the vertical can be evolved for igaming operators Peter Ivanov, Head of Trading at UltraPlay, shares his view on the current and future stage of betting on eSports, what’s been achieved so far and what is next for it.  A few […]

Lyubomira Petrova, CMO at UltraPlay answers to 5 Star Media questions on eSports and its grow in terms of betting. Do eSports and betting work well together? Esports has grown as an entertainment phenomenon recording around 400 million eSports enthusiasts and occasional viewers around the world. League of Legends World Championship last year had attracted […]