Friday March 20, 2020

Excitement in eSports

UltraPlay’s CMO Lyubomira Petrova talks to Asia Gaming Brief

What are your plans for Asia this year and has the coronavirus had a major impact on your projects?

UltraPlay has a solid positioning on the Asian market and has built a strong business network of iGaming partners in the region. We would like to express our deepest hopes for a fast recovery of the coronavirus both in Asia and globally. We hope that a working solution for this global health crisis will be found shortly.

As an iGaming supplier, we deliver our products and services to our partners in the region and we have several ongoing projects related to our iGaming platform and eSports odds feed ODDS.GG. 

In which Asian countries are you seeing the most growth or potential for expansion?

Asia is a vital market for the gambling industry and a leading global player in general. In terms of our products’ and services’ performance, we keep on seeing increased results in many jurisdictions on the continent. Markets with great potential are Taiwan, Philippines, Cambodia, as well as Japan where further developments in both land-based and online sectors will be established in the following years. Those markets have years of tradition in gambling as well as gaming itself. In Asia, eSports is deeply connected to people’s lifestyle and they spend a lot of their time playing games. That’s one of the reasons why we see a great interest in UltraPlay’s multi-awarded eSports betting solution – ODDS.GG. This is a trend that we expect to be kept in the following year. 

Which of your products are you most excited about in terms of Asia potential?
UltraPlay’s giving everyone a chance to join the fastest growing market in the industry – eSports, by offering the widest coverage of games, best pre-match and live odds. Our solution ODDS.GG comes with a hybrid live betting model embracing AI and human trading interaction, automated match scheduling, and stats compilation. UltraPlay has once again confirmed an increased interest towards the eSports betting offering at ICE London 2020, with operators from various jurisdictions looking to integrate this vertical on their websites. 


This interview was published in the Asia Gaming Brief March edition.