2024 has been a milestone year for UltraPlay, marked by significant advancements and a commitment to enhancing our platform. We have made an effort to improve the experiences of operators and gamers alike with new features and strategic alliances.
Casino Fun for Everyone
Our casino platform has been completely redesigned, and the new Frontend CMS lets operators customize their casinos to better reflect their brand identity. Our tool acts as a personal stylist for your online casino, offering customized functionality and design.
UltraPlay strives to be player-centric. We’ve incorporated an array of thrilling features, including progressive jackpots, generous bonuses, and the ever-popular Wheel of Fortune, ensuring there’s always something to keep them coming back for more.
Sports Betting, Spiced Up
What’s better than a sports betting platform that works towards providing an exceptional experience to users? UltraPlay has focused part of its efforts on launching new features. Among them are accumulator bet boosts, real-time scores, and predictive match analysis. We have also added a bit of spice by launching our Telegram prediction bot, introducing a social element to gambling where players have the opportunity to share insights and strategy with like-minded iGaming enthusiasts.
Esports fans are in for a special treat as well. With a live stream feature and hybrid live betting model, we did our best to provide multiple means of making Esports betting fun and interactive for fans around the world.
Mobile Magic
Going mobile-friendly was always a priority for us, especially now when the majority of internet users access the web with a single swipe. We would like to make mobile betting accessible anytime, anywhere. Now it wouldn’t matter where your users are – they can place bets on the go, manage their accounts effortlessly, and access all their favorite games from the convenience of their mobile devices.
Improved user experience isn’t the only benefit you’ll reap. Your platform will perform significantly better in terms of SEO, too, as search engines usually prioritize mobile-friendly websites in their rankings.
Rewarding Loyalty
At UltraPlay, we value our loyal players and believe in rewarding their dedication. After all, we’re all for increased user retention and reduced churn rate. A stable user base can feel motivated to spend more of their free time on their platform, creating space for effective up-selling strategies.
Our newly designed loyalty program is both fun and rewarding, allowing players to earn points, advance through levels, and unlock exclusive perks. By doing this, we’re indirectly fueling word-of-mouth marketing. After all, if you’re having a good time, why not share it with friends?
Industry Events and Partnerships
This year, we’ve scaled back our event participation to focus on a key engagement: the SBC Summit in Lisbon, Portugal, this September. UltraPlay will be exhibiting as part of the ODDS Group, alongside two other distinguished companies. Among them is a promising new partner that we’ll introduce in more detail soon. This rising star in data provision has quickly become an invaluable asset, playing a crucial role in our innovative plans for the future.
Looking Ahead
As we reflect on 2024, we are proud of the strides we have made and the innovations we have introduced. However, our journey is far from over. We remain dedicated to seeking new ways to enhance our platform, driven by the feedback and needs of our community. The future holds exciting possibilities for UltraPlay, and we are eager to continue this journey of growth and innovation with you.
