UltraPlay has been providing betting solutions to the gaming industry since its foundation in 2010. The company specializes in sports and esports, live betting, white-label, online casino, and blockchain technology. UltraPlay first launched its hybrid esports live betting model, ODDS.GG, in 2018. As head of esports and sports trading at UltraPlay, Peter Ivanov is therefore […]

Lyubomira Petrova, directora del Departamento de Marketing de UltraPlay, cuenta en entrevista que los eSports han avanzado cuantitativamente en los meses recientes y serán la próxima generación de apuestas verticales de los apostadores. UltraPlay es una empresa de tecnología avanzada que fue fundada el año 2010 con el objetivo de ofrecer un enfoque innovador a la […]

The recent growing popularity of live betting products among players helped TVBET to draw the attention of modern technology company UltraPlay, with the result that the parties entered into a cooperation agreement. From now on, the full B2B provider’s portfolio added to the platform’s offering. Due to recent events in the gaming industry, more and […]

BetGames.TV, the leading live dealer betting games supplier, has signed a content deal with advanced betting solutions provider UltraPlay. Games including Baccarat, Wheel of Fortune, and BetGames.TV’s innovative twist on Texas Hold’em poker, 6+ Poker, will soon be available to UltraPlay’s B2C clients, which include BUFF.bet, Betjoe and Elit Bet. The advanced betting solutions provider […]

We are delighted to be listed in seven categories in the Baltic and Scandinavian Gaming Awards 2020 (BSG Awards) With your help we can rock the vote and be awarded as: 1. Best eSports Services Provider in the Baltics 2020 (B2B). VOTE 2. Rising Star in the Baltic Sports Betting Technology 2020 (B2B). VOTE 3. Best Sports […]

Three are the categories that UltraPlay has been shortlisted in the EGR B2B Awards 2020. ✔️Esports Betting Supplier – a category that we won in 2019 ✔️Innovation in sports betting software ✔️White Label Partner Given the current global situation with Covid-19, EGR has decided to make some important changes to this year’s Awards ceremony. EGR […]

UltraPlay’s Head of eSports and Sports Trading Peter Ivanov took part in the Mare Malticum Gaming Summit, which was held online on May 7th, 2020. Below is one of the highlights he made during the panel discussion Esports is taking over: “The perception of eSports is shifting, because of the current situation. The main reason […]

Advanced betting solutions provider UltraPlay has reported a record-breaking increase in the eSports betting volume and turnover after COVID-19 hit the sports sector. The company has reported a 500% turnover growth since mid-March 2020 compared to an average yearly increase of 30% by the end of 2019. Bets’ growth, including the number of bets, reached […]

The two eSports betting brands are merging due to a signed deal at the end of February between XB Systems, a start-up organization managing X-Bet.co and one of the strongest white labels of UltraPlay – BUFF.bet. Since XB Systems operations began in May 2017, the company has grown rapidly within the eSports betting sector under […]

Advanced betting solutions provider UltraPlay has announced that three new casino content providers were added to the company’s dedicated portfolio. Red Tiger, EGT Interactive and CT Gaming Interactive games are the new additions that come through the Softswiss API and will further enrich UltraPlay’s online casino offering. The company’s casino portfolio now offers around 4000 […]

UltraPlay’s CMO Lyubomira Petrova talks to Asia Gaming Brief What are your plans for Asia this year and has the coronavirus had a major impact on your projects? UltraPlay has a solid positioning on the Asian market and has built a strong business network of iGaming partners in the region. We would like to express […]