Thursday February 21, 2019

ICE London

UltraPlay after ICE London: Esports betting hype intensifies

UltraPlay has recently reported increased interest towards the eSports betting market based on its deep-dive analysis and ICE London performance earlier this month.

As one of the pioneers in providing eSports platform and odds, UltraPlay has presented in-depth analysis that answers why the eSports betting hype is getting even bigger than ever expected during the ICE London gambling exhibition (5-7 February, 2019). The analysis is based on the overall performance of the company’s network of leading eSportsbooks, operating on emerging and established markets. Players’ activity has doubled in terms of bets per player, net profit per player, recording a steady growth in profitability, and an increased average bet on eSports. This trend is expected to continue as eSports main audience of high net worth individuals aged 18-35 are looking to use new and interesting ways of betting and eSports is one of the mostly used solutions for all of them.

UltraPlay after ICE London: Esports betting hype intensifies

UltraPlay’s booth at ICE London 2019

Moreover, UltraPlay’s booth became a hotspot for business talks and discussions on how eSports can differentiate one iGaming brand though offerings, looks and entire user experience.

The newly presented eSports front-end was a corner stone, as compared to other products, it actually answers the Millennials’ high expectations of UX/UI on a betting brand. Many iGaming brands from emerging markets initiated talks with the UltraPlay’s team during ICE London due to the company’s leadership position on the eSports betting market. The meetings resulted in several highly expected business deals on a global scale, which will be announced in the following weeks.

The two recently added eSports titles to ODDS.GG’s portfolio, and the redesigned eSports front-end brought many new business opportunities for UltraPlay. There has been a high demand for the multiple times award-winning product – ODDS.GG – which now offers pre-match and live odds on more than 25 competitive games. Since January ODDS.GG was upgraded with pre-match odds on Madden NFL 19, the American football sports video game, based on the National Football League. This is the first time the game is covered with odds and the outcome is definitely intriguing. In addition, UltraPlay’s traders are certain of its successful performance, based on the recent results. In March, the first major of Magic: The Gathering Arena tournament will also be provided through ODDS.GG for the first time. The two new games come as add-ons to the overall improvements on the eSports front-end design.


Besides the eSports improvements, the enhanced casino experience, with a unique multi-games module enabling up to four slots to be played simultaneously, and the new Affiliate Platform also gathered targeted audiences looking to deliver next level of entertainment to their players and affiliates.

UltraPlay after ICE London: Esports betting hype intensifies

UltraPlay after ICE London: Esports betting hype intensifies

As an addition to the numerous upgrades, UltraPlay officially announced the release of the company’s redesigned website which remains on the same address: A more detailed “Products” page, “Media corner” including news, thought leadership materials and videos, an “About us” page featuring the company from the inside, and a “Careers” page, are part of the extremely extended content on the website.

Wednesday November 22, 2023

In a thrilling culmination to 2023, UltraPlay proudly secured the prestigious title of eSports Product of the Year at the annual BEGE Awards this November. Our CEO, Mario Ovcharov was present to receive the accolade and personally express our gratitude to the industry for recognizing our achievements. This recognition stands as a testament to our […]

Friday November 17, 2023

EventsMario Ovcharov UltraPlay CEONews

nale to our bustling year, providing a strategic platform where we diligently worked on strengthening existing partnerships and exploring collaborative opportunities with esteemed industry colleagues.

Thursday November 2, 2023


UltraPlay, a leading provider of betting solutions, is at the forefront of transforming the iGaming industry with its Sportsbook betting iFrame solution.