Wednesday July 17, 2024

UEFA Euro 2024: Insights from UltraPlay

The UEFA European Championship, often referred to as Euro, is an international football tournament contested by the men’s national teams of member associations of UEFA,  every four years. Taking place in Germany this year, Euro 2024 has captivated fans worldwide with thrilling matches and fierce competition. This tournament has also proven to be a significant opportunity for the iGaming industry, with UltraPlay at the forefront of capitalizing on this excitement.

UEFA Euro 2024 is proving to be a massive win for the iGaming industry, both in terms of fan enthusiasm and profitability. With a staggering 17% betting margin, this tournament significantly outshines the UEFA Champions League.

Mobile Mania: Betting on the Go

The data is clear: mobile reigns supreme. A whopping 75% of bets are placed through smartphones and tablets, solidifying the trend towards convenient, on-the-go wagering.

Combo Bets: The Profit Powerhouse

While single bets might bring in a larger sum due to their higher average value, combo bets are the true champions of profitability. These multi-l vbbbbeg wagers account for a significant 40% of all bets and boast a margin a whopping four times higher than single bets. This suggests a potential goldmine iGaming businesses – encouraging combo bets through strategic promotions or even slightly improved odds could be a game-changer.

Deep Dive: Unveiling the High-Margin Matches

Intriguingly, some matches are generating significantly higher margins than others. Our team is  currently dissecting the top five high-margin fixtures, including Netherlands vs. France, Belgium vs. Slovakia, and Austria vs. France, to uncover the reasons behind this profitability. Did unexpected results surprise the punters? Were there specific bet types with attractive margins? Or perhaps public expectations strayed far from the final scoreline? Understanding these factors will allow us to further optimize the betting experience for upcoming matches.

Fan Frenzy: The Allure of Big Names and Big Rivalries

There’s no denying the allure of star power and historic clashes. Interestingly, three of the high-margin matches – Austria vs. France, Netherlands vs. France, and Germany vs. Hungary – also ranked among the top five in terms of total bets placed. We believe that public interest was likely fueled by the popularity of the teams involved, the presence of star players, or even long-standing rivalries between nations.

By staying on top of these trends and leveraging the valuable insights they provide, UltraPlay is ensuring an exceptional betting experience for UEFA Euro 2024 and beyond. Contact UltraPlay today to discuss your iGaming business goals and explore how our partnership can propel your platform to the forefront of the industry.