Wednesday June 28, 2017


UltraPlay broadens its eSports games coverage and will start Heroes of the Storm Live

UltraPlay has recently added the super popular Chinese dedicated game King of Glory
to its rich eSports portfolio and becomes the first provider to offer real time live betting
of Heroes of the Storm.

King of Glory, released for Android and iOS, quickly became a hit title around the
Chinese fans and game’s followers. The game promptly reached over 100 million
downloads after its launch at the end of 2015. With its fascinating characters inspired
by Chinese culture and history, King of Glory is ranked at #1 of top 20 Android games
in China rank list.

Following the trend, UltraPlay started offering a standard package of pre-match
markets of the MOBA game – match winner, map winner, totals. The company is
planning to add more markets in the near future. With the Asian trend of playing more
and more on mobile devices, the company has chosen King of Glory as its new add-

Peter Ivanov, Head of eSports trading department at UltraPlay commented: “Even
though the game is still new and its eSports scene needs further development, we
expect it to become more popular and be ranked soon in top 5 games with highest

UltraPlay is also celebrating 2.0 version release of Heroes of the Storm as enriching its
betting options with the real-time live betting on the game. The standard markets will
be offered as match and map winner, first blood, first to 5/10 kills, with new markets to
be added soon based on games’ objectives.

“Games’ fans and admirers are very important for us and we decided to enable them
with more betting options on their favorite game Heroes of the Storm”, added Peter

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Tuesday May 23, 2023


The gaming industry is abuzz with excitement as UltraPlay, part of ODDS Group, and ELITBET join hands to create an unparalleled gaming experience. With a licensed jurisdiction operation in Bulgaria and more than 100 licensed gaming halls, this partnership aims to redefine online and land-based casinos. Combining cutting-edge technology, top-tier providers, and an award-winning sports […]

Tuesday May 2, 2023


UltraPlay, a leading iGaming software provider and part of ODDS Group, recently announced two new partnerships with Solisbet and Betador. The move is set to strengthen their position in the Latin American and Southeast Asian markets, demonstrating their commitment to expanding their global reach. Mario Ovcharov, CEO of UltraPlay, expressed his excitement about the partnership, […]