Friday January 20, 2023

ODDS GROUP is back to ICE London ’23 as Headline Sponsor

Kickstarting the year, ODDS GROUP is happy to share that we’ll be exhibiting at ICE London 2023. Working towards our mission to empower our customers, ODDS GROUP unifies four global brands – UltraPlay, ODDS.GG,, and NFTpay. Distinguished as a multi-awarded betting provider, UltraPlay offers a turn-key sports and eSports betting platform, whereas ODDS.GG is our revolutionary eSports data and odds feed. has positioned itself as a leading crypto betting platform. NFTpay enables companies to go beyond the average transactional experience and bring NFTs to the gambling market.  

ICE London will be returning for its 16th year in February 2023. Recognized as one of the leading iGaming exhibitions amongst professionals from all over, ICE facilitates the connection between people interested in the latest industry trends, revolutionary solutions, and mind-altering technologies. 

As a headline sponsor, you can find ODDS GROUP at stand S2-401 in the eSports Arena. You’ve probably heard the popular saying “All work and no play makes Jack a dull boy”, right? This year ICE presents not only 600+ exhibitors but is also hosting the ShEsports FIFA Tournament. Visitors will have the unique opportunity to place their free bets on their favorite players. If you’re new to the eSports market, this is the perfect opportunity to learn more about how it can enhance your betting portfolio. 

We’re excited to take part in the event once more and we look forward to showing you our latest iGaming and Sports Betting technologies at ICE London ’23. Follow us on social media for further news and updates.


About UltraPlay:
UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports betting software and odds products to its customers.
Learn more about the company here:

Press contact:

Marina Marinova

PR Specialist

[email protected]

[email protected]

Tuesday September 12, 2023


Both enthusiasts and business professionals must keep on top of the game in the
constantly changing world of eSports. Our solution ensures that fans and industry stakeholders never miss a moment of the
action with real-tie statistics and unrivaled presicion.

Tuesday May 23, 2023


The gaming industry is abuzz with excitement as UltraPlay, part of ODDS Group, and ELITBET join hands to create an unparalleled gaming experience. With a licensed jurisdiction operation in Bulgaria and more than 100 licensed gaming halls, this partnership aims to redefine online and land-based casinos. Combining cutting-edge technology, top-tier providers, and an award-winning sports […]

Tuesday May 2, 2023


UltraPlay, a leading iGaming software provider and part of ODDS Group, recently announced two new partnerships with Solisbet and Betador. The move is set to strengthen their position in the Latin American and Southeast Asian markets, demonstrating their commitment to expanding their global reach. Mario Ovcharov, CEO of UltraPlay, expressed his excitement about the partnership, […]