Friday January 20, 2023

ODDS GROUP is back to ICE London ’23 as Headline Sponsor

Kickstarting the year, ODDS GROUP is happy to share that we’ll be exhibiting at ICE London 2023. Working towards our mission to empower our customers, ODDS GROUP unifies four global brands – UltraPlay, ODDS.GG,, and NFTpay. Distinguished as a multi-awarded betting provider, UltraPlay offers a turn-key sports and eSports betting platform, whereas ODDS.GG is our revolutionary eSports data and odds feed. has positioned itself as a leading crypto betting platform. NFTpay enables companies to go beyond the average transactional experience and bring NFTs to the gambling market.  

ICE London will be returning for its 16th year in February 2023. Recognized as one of the leading iGaming exhibitions amongst professionals from all over, ICE facilitates the connection between people interested in the latest industry trends, revolutionary solutions, and mind-altering technologies. 

As a headline sponsor, you can find ODDS GROUP at stand S2-401 in the eSports Arena. You’ve probably heard the popular saying “All work and no play makes Jack a dull boy”, right? This year ICE presents not only 600+ exhibitors but is also hosting the ShEsports FIFA Tournament. Visitors will have the unique opportunity to place their free bets on their favorite players. If you’re new to the eSports market, this is the perfect opportunity to learn more about how it can enhance your betting portfolio. 

We’re excited to take part in the event once more and we look forward to showing you our latest iGaming and Sports Betting technologies at ICE London ’23. Follow us on social media for further news and updates.


About UltraPlay:
UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports betting software and odds products to its customers.
Learn more about the company here:

Press contact:

Marina Marinova

PR Specialist

[email protected]

[email protected]

Tuesday February 20, 2024


UltraPlay, a leading iGaming provider, was recently awarded with Esports Innovator of the Year at the annual International Gaming Awards. The event was held at the beginning of February at the prestigious Savoy Hotel. Mario Ovcharov, CEO, was present to receive the award and express the company’s gratitude.

Wednesday February 14, 2024

CasinoKnowledge Base

As a leading casino platform provider, UltraPlay offers valuable insights into what constitutes a truly exceptional online casino. With over 10 years of experience in the iGaming industry and a collection of awards, we understand the nuances that elevate a casino platform from good to great. At UltraPlay, we partner with top-tier operators, supplying them with advanced iGaming software customized to meet their unique needs. Here’s our perspective on the key elements that make a great casino.

Tuesday January 23, 2024

CryptoGuideiGamingKnowledge Base

As the creator of the first crypto casino back in the early 2010’s, UltraPlay has gathered extensive industry knowledge and insights on the topic. Crypto casinos are not only redefining online gambling but also offering unprecedented opportunities for entrepreneurs. As you consider venturing into this domain, understanding the intricacies of crypto casinos becomes vital. This comprehensive guide aims to unfold the layers of crypto casinos, their operational dynamics, and their burgeoning prominence in the online gambling world.