Friday November 22, 2019


UltraPlay named the Best Esports Betting Solutions Provider at BEGE Expo Awards 2019

Advanced betting solutions provider UltraPlay was named as the Best Esports Betting Solutions Provider of the year during the annual BEGE Expo Awards, which were held this week in Sofia. It’s the 11th industry award for UltraPlay recognizing their leadership in the B2B eSports betting market.

Lyubomira Petrova, CMO at UltraPlay has commented on the latest accolade: “It’s great recognition for the entire team of UltraPlay, for their hard work, dedication and creativity offering the best eSports product on the market.

UltraPlay has been constantly upgrading its eSports betting solution and live betting model. It’s now offering 28 game titles, 3500+ pre-match and 2500+ live events monthly, as well as more than 200 markets players can bet on. Attracting Millennials through eSports, UltraPlay’s clients and partners catch the interest of this slice of the betting market which will be further engaged on the online operators’ sites.

The B2B iGaming provider was among the exhibitors at BEGE Expo 2019, which were held on November 20-21, in Sofia, Bulgaria. UltraPlay presented its complete iGaming package to the companies ready to start their online operations in the Central and Eastern European region.

During the first exhibition day, UltraPlay’s Product Manager Nicolai Milev caught the attention at the Sales Pitch Zone by talking about what online operators must have on their brands in order to acquire, convert and retain customers and be ahead of the game. New online casinos, crypto betting sites, and online sportsbooks were among the visitors at the UltraPlay’s booth together with the company’s partners in the region.

UltraPlay is partnering with EEGS and BEGE Expo for several years now by endorsing the exhibition and conference with keynote speakers, discussion panelists and its success stories shared with the industry’s stakeholders.

This year the company’s CMO Lyubomira Petrova highlighted the eSports betting as one of the key gambling verticals to attract and engage with the next generation of bettors – the Millennials. She also expressed her belief in new and interactive ways and technologies to lead the approach towards end-users in the iGaming marketing plans. UltraPlay’s eSports Head Trader Stanislav Uzunov joined the Esports and Virtual Sports rising discussion panel, with insights of the eSports betting behavior and the future development of entire eSports ecosystems.

UltraPlay’s team is now heading to SiGMA, in Malta, where visitors can meet them at booth S9, talk more about their latest business developments. Moreover, the company’s CEO will join the Esports and Sportsbook conference on November 29th, and talk about Streaming services, live betting and games. Book your meeting at [email protected]