Advanced betting provider UltraPlay has announced that it will provide live betting for the Grand Final of FIFA Interactive World Cup 2017, starting from 16 to 18 August in London. The company will offer live betting of the event, which is not currently covered by other providers.

Known as the largest gaming tournament in the world, FIWC is an official FIFA tournament organized in cooperation with EA SPORTS™. During its 13^th edition, 32 Grand Finalist will run for becoming the next football’s virtual world champion, competing across PlayStation®4 and Xbox One.

Peter Ivanov, Head of eSports trading at UltraPlay said: “Led by the mission and experience of building a betting brand that appeals to eSports fans, UltraPlay is constantly improving its eSports odds provision and betting options to offer next level of gaming experience. That was the core idea behind the company’s decision to become the first iGaming provider offering live betting on FIFA Interactive World Cup Grand Final – the highly ranked and prestigious international tournament followed by millions of fans worldwide.”

According to UltraPlay’s expert analysis, FIFA holds a great potential to have a leading role on the eSports betting scene, which has to be further developed with the required expertise and due diligence. This includes a big insight of the game itself as well as in-depth knowledge of the other participants in the tournament with their playing style, strengths and challenges.

Online operators using UltraPlay’s advanced betting solutions will have the exclusive live betting option available for all FIFA Interactive fans and punters worldwide.

UltraPlay is constantly enriching its eSports live betting coverage of events and games. The company has recently added live betting on Heroes of the Storm which has recorded a great success over the eSports betting audience.