UltraPlay will attend the Eastern European Gaming Summit (20^th November) and  BEGExpo (21-22 November). The company’s CEO Mario Ovcharov, and Head of Trading, Peter Ivanov, have much to share on eSports and how vital it is for the gaming business, especially in Eastern Europe, and how operators can benefit from it.

On 20^th of November, Mario Ovcharov, will be a part of the discussion panel “eSports – Beyond the hype”. Along with other professionals he will discuss the future and current state of eSports. UltraPlay’s collected data and case-studies on eSports shows that eSports has a completely new audience, the Millennials who bet predominantly on eSports and this trend will continue to grow. The top 3 eSports titles are responsible for more than 60% of the betting volume, but extensive coverage is vital as it is the initial impression of the potential bettor, and very much like in regular sports live betting is preferred.

Also on the 20^th of November, Peter Ivanov, will have a presentation on “How do punters bet on US Sports”. As the Head of Trading at UltraPlay, Peter has excellent knowledge of the worldwide sports gambling market. Some of the highlights in the presentation will cover:

• The US sport punter: expectations and behavior
• The situation of the US Market
• Opportunities in the US Market

To learn more on how US sports differs from the one in Europe, don’t miss the chance to hear more on the broad experience and insights UltraPlay can share and discuss it further on.

On 22^nd November Mario Ovcharov will have a short presentation in the Sales Pitch Zone of BEGE on “How to attract the eSports audience to your betting brand”. Esports revenue is expected to surpass $1 billion by 2019, it has overtaken golf and rugby in terms of popularity, and the company’s CEO will share with operators and all interested to enter this very specific market how their business can get the most out of it.

UltraPlay envisions eSports as a constantly growing sector. Company’s experience shows that being in the gaming business, paying attention to it is a must. This industry has been growing for the past 15 years recording a tremendous boost in the last 4 years.

Meet and greet UltraPlay’s team at EEGS and BEGE Expo from 20^th to 22^nd of November in Sofia, Bulgaria.