Tuesday January 25, 2022

UltraPlay and the rise of mobile gaming

In Asia, eSports is deeply connected to people’s lives and now more than ever, they choose to play mobile games rather than traditional PC games and consoles. This is one of the reasons why there is an even greater interest in UltraPlay’s multi-awarded eSports betting solution – ODDS.GG.

This revolutionary product is giving everyone a chance to join the fastest-growing market by offering the widest coverage of games, the best pre-match and live odds.

Following the trend and the biggest market in the world, the eSports betting provider, UltraPlay will continue to develop its mobile gaming portfolio. The company already added Wild Rift and PUBG Mobile and received a very encouraging player response, both in terms of engagement and as an acquisition tool. The other games which are already in UltraPlay’s portfolio or due to be added shortly, are Mobile Legends, King of Glory, Clash Royale, Brawl Stars, Magic: The Gathering, Call of Duty Mobile, Garena Free Fire.

UltraPlay is closely monitoring the development of some titles in the following genres: racing, tennis, hockey and baseball, where there is still huge potential for engagement with sports bettors. In 2022, UltraPlay’s eSports solution will see some of these titles being added to complement the game portfolio as well as help attract some traditional players to the eSports world.

“Mobile games have been gathering pace all across Asia over the last few years and so is mobile betting to an extent where we have over 85 percent of bets being placed from a smartphone. Therefore, it’s a no-brainer to try and connect the two verticals, by focusing our attention on eSports mobile titles.

We have seen some tournaments on such games overtaking their PC rivals in terms of prize pools and more importantly popularity. UltraPlay’s aim, in 2022, will be to stay ahead of the competition yet again by offering much improved coverage and a better product in the mobile segment,”  added Peter Ivanov, head of trading.