Wednesday January 10, 2024

GuideiGamingKnowledge Base

White Label Solution vs Turnkey Solution

Embarking on the journey of launching your independent casino is a significant undertaking, both in terms of time and financial investment. The process involves navigating complex legal terrain, including company formation and licensing, alongside setting up effective payment processing systems, establishing merchant accounts, forging agreements with multiple electronic payment system providers, and organizing efficient customer support. This is just the tip of the iceberg in the extensive checklist.

UltraPlay offers both a White Label Casino Solution and a Turnkey Solution while iGaming providers in the industry offer various other options. They can handle the incorporation and licensing processes under a White Label setup or recommend trustworthy partners in critical areas like licensing and payments as part of a Turnkey Casino solution, also known as the standalone casino solution. Whichever route you choose, be prepared for significant investments.

Why Opt for a White Label Casino Solution?

A White Label casino solution is a widely favored option for setting up a casino. This approach allows you to launch a fully operational online casino quickly, complete with a unique design and logo, under your domain name. It operates under a sub-license from an existing master license, significantly reducing the time and financial burden of license application and maintenance.

This option includes ready-to-go payment processing. The white label casino provider and the master license holder handle all payments, eliminating the need for a dedicated payment management department on your end.

Additionally, a White Label casino offers quicker market entry and is more affordable in terms of setup costs. With lower initial expenses, you can focus more on marketing, potentially accelerating your journey to profitability.

The Drawbacks of a White Label Online Casino

However, there are drawbacks to consider with a White Label solution. While initial setup costs are lower, White Label providers often charge higher revenue-sharing fees to cover their licensing, support, and maintenance costs.

Therefore, it’s crucial to focus on effective promotion and develop a strong marketing strategy to attract players and cover monthly operational costs.

Moreover, a White Label casino offers limited control over your casino operations and customization options. However, it also means reduced responsibility and risk associated with casino software development.

Standalone vs. White Label: Critical Considerations

While White Label casinos are often the preferred choice for initial forays into online casino management, operators must balance short-term advantages with long-term strategic planning.

For those committed to long-term success in the iGaming industry, transitioning to a standalone casino solution might become a consideration. No matter which option you lean towards, it’s essential to partner with a reputable software provider that caters to both setup options like UltraPlay. A key advantage of the White Label model is receiving a ready-to-use gaming platform with integrated payment services and customizable features, like design and bonus programs. In contrast, traditional online casinos face the challenge of designing their platform, developing software, and crafting various components from scratch.

If you’re ready to venture into the iGaming industry, whether it be with a standalone or a white label solution, let’s get in touch and discuss what works best for your business.


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