Monday January 11, 2021

UltraPlay Top 10 Most Viewed News in 2020

2020 was definitely an extraordinary year, in which UltraPlay achieved a lot. Here’s UltraPlay’s ranking of the most viewed news published on our website in 2020.

1. UltraPlay reports a record-breaking increase in eSports betting 


UltraPlay with a record-breaking eSports betting increase The company has reported a 500% turnover growth since mid-March 2020 compared to an average yearly increase of 30% by the end of 2019. Bets’ growth, including the number of bets, reached 450% growth for the same period. There was a 22% increase in the number of bets per player daily. The reported data is accumulated by the coverage of 34 eSports, 16 of them offered with live odds on the leading eSportsbooks powered by UltraPlay.

2. UltraPlay brings two awards after ICE London 


UltraPlay won eSports Betting Software of IGA 2020We won the eSports Betting Software of the year at the International Gaming Awards (IGA). Moreover, ICE London Landmark Award was given to us marking the company’s 10 years on the market.

3. UltraPlay is nominated in 6 categories at the BSG Awards 2020


It was a record-breaking result as Baltic and Scandinavian Gaming Awards nominated us in 6 categories. We then received the Best Esports Service Provider in the Nordic 2020 Award.

4. UltraPlay signs deal with Winbet 


B2B iGaming company UltraPlay has signed a deal to provide its multi-award-winning eSports betting solution to WINBET.

UltraPlay’s eSports product will power up WINBET with its unrivaled coverage of competitive games, pre-match and live odds. WINBET will be one of the few sportsbooks on the Bulgarian market to offer extensive eSports coverage and effectively engage with the new generation of bettors.

5. While traditional sports are taking a break, eSports is taking a leap forward 


Although most of the sports events worldwide were canceled due to the COVID-19 outbreak, we still had to offer betting on eSports.

Most of the LAN tournaments were shortly reorganized to be held online, such as LCS, LEC, LCK, Overwatch League, ESL Pro League, Flashpoint, and many more. Thus, the online operators had eSports to offer to their punters worldwide.

6. UltraPlay presents its new logo 


UltraPlay's new logo

Lyubomira Petrova, Chief Marketing Officer at UltraPlay has commented: “In 2020 the company turned 10 years on the global gaming industry. It’s the perfect moment to reflect on what’s been done and what would be our next decade’s goals. When it comes to brand identity, it’s the cornerstone of every company. It sets the tone of who we are and what are our values, vision, and mission. Our main idea when deciding to enhance our logo was to highlight our upwards direction and present our aim for the continuation of the excellence we bring to the iGaming industry.

7. Pronet Gaming signs deal with UltraPlay 

Pronet Gaming to offer a top-class portfolio of more than 34 eSports titles, with over 6,000 pre-match events, 5,500 live events. Moreover, the selection of more than 200 markets will be available as well.

Bobby Longhurst, Pronet Gaming CCO, said: “Over the last six months eSports has come into the fore as a major revenue driver in the industry and a key tool for attracting new demographics.

“Integrating UltraPlay’s world-class eSports product will enhance the variety of content we offer our operator partners and meet demands for new and engaging betting options.”

8. TVBET joined forces to make cutting-edge games more accessible to the end-customer 

TVBET teamed up with UltraPlay – another strong player in the iGaming market.  UltraPlay’s existing partners can now make requests on integrating TV games to their set of products.

9. BetGamesTV inks deal with betting solutions provider UltraPlay  

UltraPlay signs deal with BetGamesTV

Commenting on the deal, Richard Hogg, CCO at BetGames.TV said: “We’re delighted to have partnered with UltraPlay and look forward to our live betting games reaching an even greater audience than ever before.

“Our aim is to deliver a cutting-edge product that attracts high engagement rates and is a thrill for players and success for operators, and we can’t wait to see what UltraPlay’s B2C clients make of them.”

10. UltraPlay is the eSports betting supplier winner at the EGR B2B Awards 2020

Mario OvcharovCEO at UltraPlay commented on the receiving of the award: “The EGR B2B Award makes us extremely proud and motivated. I would like to thank our team for not only being able to maintain the standard of our services but even further expand them also remotely. It’s our mission to continue positioning eSports in its deserved leading place in our industry.”


The ranking is based on the annual performance of all news published on UltraPlay’s website.